Announces its foray into the Affordable Housing segment with the launch of ‘NEW HAVEN’

With ‘New Haven’s’ launch, TATA Housing now caters to the needs of homebuyers across all segments

Mumbai, September 23^rd, 2009: In continuation to its commitment of providing innovative housing solutions to the Indian homebuyer, TATA Housing Development Company Ltd. today announced the launch of ‘New Haven’, a pioneering initiative in the Affordable Housing segment.  Conceptualized as a National brand, ‘New Haven’ will meet the homebuyers' full spectrum of lifestyle needs at an Affordable price.  ‘New Haven’s’ flagship project will be launched at Boisar in Mumbai.  It will offer 2,500 apartments including 2 BHK and 3 BHK homes starting at Rs. 12.56/- lacs. with a minimum size of 670 sq.ft.

Centered on the TATA Housing philosophy of creating a positive ecosystem and providing a sense of place and community life that would become the first choice for the Indian home buyers, ‘New Haven’ will offer the very best, by offering self-contained, amenity rich lifestyle homes.  The signature ‘New Haven’ homes will provide consumers with a swimming pool, clubhouse and community centre, children’s playground, indoor badminton court, basketball court, jogging track, banquet facilities, landscaped gardens, winding walkways, acupressure paths and much more. 

Announcing the launch of ‘New Haven’, Mr. Brotin Banerjee, Managing Director and Chief Executive Officer of TATA Housing said “With ‘New Haven’, we have once again created a landmark offering where affordability meets exceptional lifestyle. Strategically located in Mumbai’s new growth corridor, Boisar, ‘New Haven’ combines tasteful design fitted with the latest in modern conveniences, perfectly setting the tone for family living. Extensive Research and Development has been undertaken to create a housing product that delivers ‘value-for-money’ while also offering them a chance to improve their quality of life with the many amenities we have on offer. Every home is set in a well-finished modern building with attractive green streetscapes and lush landscapes. This venture envisages setting up of its first flagship project at Boisar, Maharashtra. Followed by this launch, ‘New Haven’ will set up a pan India presence across Tier I and II cities in India.”

Adds Mr. Banerjee, “With the launch of ‘New Haven’, TATA Housing is now a holistic and comprehensive Real Estate Developer, who caters to all segments of housing needs from Low Cost and Affordable, to Premium and Luxury.  With each of our offerings, TATA Housing has created distinct products that have been welcomed by consumers.”

‘New Haven’ is conceptualized with a vision to create a new lifestyle and an all new meaning to life. The word 'Haven' means 'shelter’ and 'Haven' along with 'New' holds out a promise for a new place, a new world where people can hope to realize some of their dreams.  It’s a hope for consumers who seek to break free from their confined existence and help them enjoy a wholesome life.

Like all other properties of TATA Housing, ‘New Haven’ will also be constructed under the guidance of Indian Green Building Council (IGBC) and has been designed to reduce the impact on the environment. The project will follow the Integrated Township approach and will have sufficiently large centralized and accessible open space, Self sufficient segments with community spaces for socio-religious gatherings, Neighborhood Retail spaces and other facilities of the Integrated Township

‘New Haven’ is a cost efficient, quality product developed post in-depth research and understanding of the homebuyers stated and unstated needs and preferences.

The Product Mix

The Pricing

TATA Housing offers homes at ‘New Haven’ starting from Rs. 12.56/- lacs to Rs. 21.75/- lacs.

The Booking Process

Consumers can contact the TATA Housing Sales Team on +91 22 66614500 and book the apartment with an initial payment of Rs. 50000/- only.