Tata Housing’s weekend Spanish spectacle
Jul 15, 2013

Tata Housing's ‘Spain to Spain’ initiative was a roaring success with over 100 families participating in a day-long Mediterranean Festival at its La Montana property in Vadgaon, near Talegaon on the outskirts of Pune. The event was attended by many renowned personalities, families, interested home buyers and the wanderers whose travels brought them to Tata Housing’s award winning-project, La Montana in Vadgaon.

The theme, 'Spain to Spain', is aimed at creating a beautiful extension of Spain's art and architecture with aesthetically-designed porticos, classic arches, cut-stone facades and terracotta railings around the entire township, which are the actual premise of the La Montana project. Festivities exuded a Spanish aura which included the famous La Tomatina festival with artificial tomatoes, bull riding, flamenco dance art and more.

Mr. Pawan Sarda, Head- Marketing & Product Development- Smart Value Homes; a 100% subsidiary of Tata Housing Development Company Ltd, said, “We are thrilled to see that so many people participate in this carnival. It is encouraging for a marketer to see that a well-executed 360-degree campaign managed to cut through the clutter and reached out to consumers and prospective buyers through inventive print ads, creative outdoor, digital and social media platforms. The initiative saw participation from people from all walks and age groups. The event also received enormous response across social networks as well with increased number of likes and followers.”

One of the lucky families will also stand a chance to win a fully-paid trip to Spain to attend the La Tomatina festival in the Valencian town of Buñol. The winners will be selected through a lucky draw, and results will be announced soon.

A participant at the carnival, Mr. Kamal Bahal, said, “It has always been a dream to visit the ethereal beauty of the majestic Mediterranean. Tata Housing's Spanish festival actually brought Spain's arts and culture to us!

"It was a magnificent experience to participate in the festival and we are now eagerly waiting to explore a second home in La Montana, which will allow us to permanently be surrounded by Spanish design and architecture.”

About La Montana

La Montana is strategically located near Pune, in the lush green landscape of Talegaon hills, with Lonavala as its neighbour. Which means peace and convenience have finally found an address where they can coexist.

Designed by reputed international architects F+A of the US, La Montana is distinctively Mediterranean in its style. Starting with the terraced land, the buildings feature porticos, classic arches, cut stone facades and terra-cotta railings. Even the materials used - stone, red roof tiles, wrought iron and stucco - owe their origins to Mediterranean architecture. The project offers more than 850 apartments with ultra-modern amenities such as a school, health care facilities, retail shops and State-of-the-art clubhouse, fully equipped modern gymnasium with steam and sauna, jacuzzi, banquet hall and much more.

La Montana was the only Indian project to be adjudged as an Asian Contender in the International Property Awards in the Leisure Architecture category to compete against the highest scoring contenders from Europe, Africa, the Americas and Arabia to find the ultimate ‘World’s Best’.


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