Shubh Griha, Ahmedabad receives exceptional response
Mar 12, 2012

Shubh Griha, an iconic value housing pan-India brand of Tata Housing, launched in Ahmedabad on 29th February, 2012 in partnership with Arvind Real Estate has received an over-powering response just within days of launch and has already been oversubscribed by over eight times. Long queues of Amdavadis was seen outside IDBI Bank branches, where the application forms were sold. The total of over 8500 forms has already been sold out and the rush is increasing to secure the forms in the last few days.

Speaking on the response received for ‘Shubh Griha’, Brotin Banerjee, MD & CEO, Tata Housing Development Company Limited, said, “We are very encouraged with the overwhelming response we have received for ‘Shubh Griha’. The response has been very good specifically from the outskirts of Ahmedabad, which means more end users working in the industrial belt will benefit from the project.”

“With the philosophy of contributing and having a positive involvement with the society at large, we have also partnered with Micro Housing Finance Corporation (MHFC) and Muthooth Finance to provide easy housing finance to the lower income group. Since the target segment for such a housing format usually does not have his own contribution amount, our tie-up with MHFC for providing home finance is a great advantage. MHFC is flexible in its documentation requirements and has also made its interest rates affordable. They have been lending between 50% to 70% of the total documented costs of the homes, which helps in reducing the customer’s burden to a great extent,” added Mr. Banerjee.

The forms have been made available at 12 branches of IDBI Bank in Ahmedabad for a nominal fee of Rs. 200/- only.  Applicants would need to make their bookings before 15th March, 2012 with the initial booking amount of Rs.25000/- through bank pay order at the select branches of IDBI Bank branches across Ahmedabad. One application form needs to be filled for one apartment only. The final list of allotments will be declared within 45 days of the last date of booking, after a through scrutiny of the submitted application forms. Tata Housing will issue allotment letters along with details of the payment schedule. The list of detailed requirements has been provided in the application form booklet.

The selection of applicants will be furnished through a computerized lottery process and specially developed software for generating random names. Review of the controls for selection of applicants to whom flats are to be allotted along with selection and allocation of the flat numbers will be carried out by KPMG.  The winners list would be displayed on the Shubh Griha website (, the TATA Housing corporate website ( and also at the 12 branches of IDBI Bank in Ahmedabad.

Shubh Griha moves beyond merely providing a home with its concept of the ‘Neighborhood and Community,’ giving its customers a sense of place and community life. ‘Shubh Griha’ offers unparalleled range of amenities and experience such as balanced mix of buildings and open spaces, best quality lighting and ventilation for all apartments, large, centralized and accessible open spaces, recreational facilities, hospital, school and a community hall amongst others.

IDBI Bank Branches for purchasing Application forms

Sr. No.





1,2 - Sigma Icon, Opp. Medilink Hospital, Nr. Shyamal  Cross Road, 132 Ft. Ring Road, Ahmedabad - 380015



23-25, Rudra Square, Nr. Judges Bungalow, Bodakdev, Vastrapur, Ahmedabad - 380015



Super Mall - Infocity, Near GH "0" Circle, Gandhinagar – 382009



Tulsi Complex,Opp. Municipal Swimming Pool, Pushpkunj Circle, Kankaria Maninagar Road, Maninagar – 380008



Aishwarya Complex, Yash Kunj Society, Prabhat Chowk, Ghatlodia, Ahmedabad – 380061



Sabarmati Branch, Shukan Mall, Nr. Visat Petrol Pump, Sabarmati Gandhinagar Highway, Ahmedabad – 380005


CG Road

IDBI Complex, Lal Bungalows, Off CG Road, Ahmedabad – 380006



Hitek Building, Opp. Museum Paladi, Ahmedabad – 380007



Shop No. 02, Campus Corner, 2100 Ft. Road, Opp. Auda Prahaladnagar Garden, Prahlandnagar, Ahmedabad – 380015



Advance Plaza Opp: Swaminarayan Temple Shahibaug Ahmedabad – 380006



Krishna Avenue Subash Circle Memnagar Ahmedabad – 380052



Office No. 219, Shayona Arcade, Opp. Dinesh Chambers, Main Road, Bapunagar, Ahmedabad – 380024


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