Tata Housing unveils its Pan-India Retail Brand Launches GoodLife at Boisar
Mar 13, 2012

Tata Housing Development Company India’s fastest growing real estate development company today announced the launch of its first pan-India retail brand – GoodLife, specially designed to bring mall culture to urban localities where there are no malls.

Tata Housing will be introducing GoodLife, as a part of its 65 acre integrated township project inBoisar – an upcoming suburb in the Thane district in the state of Maharashtra.

Speaking on the launch of GoodLife, Mr. Brotin Banerjee, Managing Director, Tata Housing said,“We are very excited to launch our first retail initiative GoodLife. It is so much more than a collection of shops with basic infrastructure and a conducive shopping environment. It is planned to fit the locality and geography into which it is built. It is thoughtfully air-conditioned and mapped for customers to actually spend time rather than rush off. You can safely say Goodlife will become a destination shopping experience in suburban locations like Boisar and beyond. Along with entertainment and cuisines for the family, Goodlife is the refreshing experience that customers and retail brands have been waiting for.”

Goodlife - Boisar is strategically situated as a part of the 65 acre integrated township, in Boisar East, where more than 2500 families would be the primary consumer. Stationed at the front face of the township, it will attract shoppers and travellers head on as they enter the premises. There’s also the added advantage of being adjacent to Chillar Road. This is a 60-foot wide road that connects to NH8 Highway and is an arterial road interconnecting East and West Boisar. Goodlife Boisar is planned spaciously over an expansive courtyard, bathed in open sky. It will intrinsically be a Ground +1 structure and will be designed aesthetically to enhance the shopping experience with a calm and comfortable overtone.

GoodLife, will take shape into a hypermarket, which will cater to the daily requirements of the township by offering range of products such as apparel, accessories and services like a bank branch, ATM’s , salon, restaurants, a café and entertainment,  customized as per the wish lists of the customers.

About Tata Housing Development Company Limited

Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited. TATA Sons Limited holds 99.76% of equity share capital of the company.

Since its revival in 2006, the company has grown exponentially establishing itself as the fastest growing real estate developers in India, with 46 million sq.ft under various stages of planning and execution and an additional 19 million sq.ft in the pipeline. Tata Housing has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a Quality Conscious and Reliable Developer.

Today, Tata Housing is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs. 5 lakhs to Rs. 14 crores. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects.

With strength of over 500 employees, and presence in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities. The company has also ventured into foreign markets such as Maldives and is actively exploring other markets including Sri Lanka and other South Asian countries.

Tata Housing has been receiving various industry recognitions and accolades, both on domestic and international platforms. View complete profile

For more info on Goodlife please visit www.goodlifemall.co.in

For further information, please contact:

TATA Housing

Vikram Kharvi | vikramkharvi@tatahousing.com | +91 99301 43550

Rediffusion/ Edelman

Richa Seth | richa.seth@edelman.com | +91 90223 41009


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